Content creators want board game creators or publishers that fit their interests and goals on their shows, podcasts, and blogs. Board game creators are looking to spread word about their work.
So finding a good match is easy, right? Right???????
No. There is too much noise and too much unknowns that make it hard for content creators and board game creators to match up with each other.
For the content creators they have to sort through all the noise stemming from the thousands of board game releases each year. There is no way a single content creator can be aware of every new game that is coming out. Content creators have limited time and knowledge, preventing them from being omniscient about all the new releases.
But do not despair, there are ways content creators can make it easier for the right sort of boardgame creators to find you. The key is taking steps to make it easier for board game creators to get the knowledge they needed to figure out if they should be reaching out to you.
Just like content creators, boardgame creators face lots of noise to identify which content creators might legitimately be interested in the boardgame they are making. For boardgame creators, the challenge is that there is no reliable list of all content creators. Plus the sheer number of content creators make it unrealistic for a board game creator to listen to every show or read ever article to figure out which content creators are a good match.
So here is a quick list, with examples from my work spreading news about my game, Robotech: Reconstruction.1. Thematic Match of Game
Game Style Match
Bonus, when I watched the video I learned The Player's Aid were particularly interested in playing a Sci-Fi COIN style boardgame. Again, when I reached out they generously took a look at the game and covered it. Which is when I learned Grant is a big Robotech fan.
I’ve had my eye on Robotech Reconstruction because Robotech was my favorite show as a kid. But, it’s got a minimum player count of three, so probably not one I’d play often. Haven’t even really looked into the mechanisms.— Chris - Board Game Hot Takes (@2MuchEnthusiasm) September 19, 2021
I am the designer of Robotech Reconstruction, would you be interested in doing an online teach and play of the game?— Dr. Wictz (@drwictz) September 22, 2021
The network has to be large enough to cover a variety of things, but not so large that a single person is unable to direct you to who you should talk to. A great example is the discord for Geek to Geek Media . When I sought them out @CraftingRogue quickly answered my questions and introduced me to the content creators who were interested in Robotech.
The end result was getting to teach and play Robotech Reconstruction with the hosts of the Nerdberg Review, and one of their spouses who is a big Robotech fan. Afterwards they put together an episode describing their experience playing the game.