Thoughts on Winning explores what about the game playing experience keeps players wanting to come back to play more games. To be fair, most players are going to lose over 50% of the time , so what keeps bringing players back to play.
Most of the time players lose a game, so one cannot talk about the experience of winning a game without talking about the experience of losing a game.
Game structure and the environment in which we play board games mitigates the negative effects from losing.
Players keep playing a game because they have goals beyond just winning the game.